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beauty
new kids on the block
Four young entrepreneurs are giving beauty a facelift
by Wendy Schmid
vogue beauty.
AGE: 27 HEADQUARTERS: Santa Monica. PRODUCT: Fauna, an all-natural bath line for pets and people. SOUND BITE: "I wanted to go a step beyond ck one and the man/woman thing. FAUNA is multi-species-man/woman/animal." INSPIRATION: Grandmother ("my lifesaver") and dog Avo. BACKGROUND: This former VP of sales and marketing for PhilipB. hair-care line found only chemical-ridden pet shampoos on the market. "Most say "harmful to humans and domestic animals." Well, last time I looked, I was a human and my dog was an animal!" says Garacochea, whose research on the effects of essential oils and botanicals on dogs and cats (both have similar pH to humans) led to FAUNA. GARACOCHEA TRADEMARKS: Complete candor; love for animals; shiny, chocolate-brown hair-the same shade as her Dog's. COMPANY SIGNATURES: Botanicals like lavender and grapefruit( a hair-growth stimulator); no animal by-products or chemicals; labels coyly stamped with PEOPLE -TESTED, PET APPROVED FANS: "I told some women in a local nail salon about my plans and they shoved business cards at me! TRIVIA: There is no FDA-like governing board for pet-care grooming products. WHERE: Available at faunapet.com.
Male skin demands attention, too.
Third Age News Service-Nationwide
As many women over age 40 will attest, skin cleansing, toning and moisturizing is an integral part of their morning and evening routines; whereas their spouses, male friends and relative seem to have made a lifelong habit of anti-skin care.
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I am talking about the armies of men whose ineffective shaving creams lead to razor bumps and cuts. I am referring to men who inexplicably choose to shed their dandruff (don’t they realize that they’re flaking all over the place?) at home and, worse in public, instead of remedying matters with anti-dandruff shampoo. My rant also includes scores of makes who reach retirement age without ever once remembering to apply sunblock or moisturizing a single square inch of their skin.
I am married to a classic anti-skin care kind of fellow. He is a fine husband, a wonderful father – but still, he is a man whose haphazard approach (or should I say non-approach) to his scalp, face and body has helped foster a distinguished but weather-beaten appearance. And this appearance occasionally calls for dermatological intervention. A wife can only witness so many sunburns, razor bumps, flaking skin flurries and chapped lip incidents before taking matters into her own hands. This is the story of how following a simple regimen can remedy carious skin problems and make any man look and feel better from head to toe.
When my husband casually commented one day that his hair seemed to be thinning out, I stifled my fears of impending baldness and moved to give him immediate help in the scalp department – specifically, scalp cleansing. After all, he had been using the same chemical-laden mass-market dandruff shampoo for 10 years; it never seemed to help his condition. Figuring that a healing treatment shampoo with natural cleansing agents might do the trick, I gave my husband FAUNA, a heavenly smelling shampoo for delicate hair and skin that I’d been using. Its main ingredients are plant extracts like tea tree and lavender oils. (Tea tree oil is a pleasant-smelling, natural disinfectant.)
FAUNA cleanses so well that, we theorize, it washes away flaking skin, in addition to unclogging pores and hair follicles.
The former patches of thinning hair grown back, and FAUNA is far more effective at dandruff control than the other shampoo my husband was using. (To order FAUNA, call 1-800-536-1909.) FAUNA is also designed for use as a face and body wash. It's especially good for sensitive skins.
Finally, Something You and Your Pet Can Really Share
By Kyle Roderrick
SPECIAL TO THE TIMES
The dog days of summer are here--and with them the bad hair days. Pampered canines with the frizzies--and their owners--may both want to suds up with tea tree and lavender oil shampoo from Fauna, a line of “essential pet products for people, too.”
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Tea tree and lavender oil for your pet’s tresses? Absolutely, says Renee Garacochea, whose Santa Monica-based company is marketing an all-natural pet-and-people product line free of the toxic chemicals found in many pet care products.
“I don’t put poisons on my own hair,” Garacochea reasons, “so why would I want to use them on my best friend (in her case, a chocolate brown cocker named Avo)? I figured other pet owners felt the same way.”
When both her aunt’s puppy and her infant niece developed skin problems last winter, inspiration struck. “I woke up in the middle of the night and started making notes,” she recalls.
Fauna’s multispecies line to “beautify pets and their owners” consists of the shampoo with 11 “essential extracts” to moisturize dry, lifeless hair and coats; a detangling sheen and a dry shampoo to protect both pet and owner.
But Garacochea--whose company is only a few months old--is already receiving fan mail. “There’s a lady who uses the shampoo on herself and Thelma, her really big white pig,” she says, laughing. “And the owner of Lucy, an albino bulldog in Sparks, Nev., wrote that Lucy’s multiple allergies have lessened since she began using the shampoo.”
The Dallas, Texas, masters of Simba, an African serval (a 30-pound wildcat), sent photos and a letter extolling the virtues of the shampoo, proclaiming it “purr-fect.” And then there’s the Moorpark show horse breeder whose animals sell for more than $500,000.
SAVE TIME – SHOWER WITH A PET
by Valli Herman
They may be the only beauty products to be featured in Vogue and Dog Fancy.
FAUNA is a new line of pet and people friendly products made of essential oils and plant extracts. A lavender oil shampoo with tea tree oil puts shine back onto fur or hair ($15 for 8 ounces).
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Creator Renee Garacochea learned the natural hair care trade as a former vice president of sales and marketing for Los Angeles hair care company Philip B. But her puppy, Avo, inspired the pet products. She found that most pet shampoos didn’t list ingredients or contained ingredients considered harmful to humans.She says all types of animals can use her products, which are sold at Neiman Marcus.“The Detangling Sheen is the Number 1 kitty-cat product because you don’t actually have to wash the cat and traumatize them to use it. You can just spray it on them or a brush.” She says. Ms. Garacochea says the ingredients are safe enough to eat, “so they can lick to their hearts content.”
Next up? A baby shampoo made of lavender and marigold petals. She has plenty of tester: Avo, her chocolate cocker spaniel, just had nine puppies.
